A full redesign and rebuild of cowtownmarathon.org, mobile-first and built to carry the brand through the 2028 golden anniversary and beyond.
Athletes travel from across the country and around the world to run Cowtown. The website is often the first, and only, digital front door for that audience.
Ten years as a Cowtown marketing volunteer, disclosed openly here; now bidding independently. I already reviewed the live sitemap (30 pages) to ground this scope in reality.
Split across three disconnected pages, no unified hub.
Year-round content lives inconsistently, including a stray duplicate page still live.
Indexing works; data will be preserved, not reset, through the rebuild.
Flexes for each year's race art without losing itself.
Surfaces programs and runs beyond race weekend.
A dedicated home for the charitable arm.
Built with 2028 in mind from the start.
Documentation so the committee owns it after.
A blog/story section built specifically for Ambassador and Trailblazer contributor content (race recaps, training stories, community spotlights) that reads as editorial content, not a generic company blog.
Contributor-style bylines and simple profile pages, so each Ambassador and Trailblazer builds a visible presence over time.
Tagging and category structure by race distance, program, and contributor, so the library stays organized as it grows.
TikTok clips, Ambassador content, fitness-coach features, and race-day recaps, treated as a first-class content type throughout the site, not a text template with a video awkwardly inserted.
Native embed support for TikTok and other short-form video that doesn't break mobile layout or page speed.
A video-forward template for coach/training features and race recaps, sitting comfortably alongside the photo-driven templates elsewhere.
Forms connected directly to Klaviyo and placed across the site (not just one footer form), so ongoing list-growth and segmentation efforts have clean, well-tagged sources to build from.
Multiple embedded signup points (homepage, blog, race pages), each tagged by source for segmentation and winback flows.
Landing-page templates for campaign-driven traffic (partner promotions, sponsor campaigns) instead of routing everything to the homepage.
The 50th anniversary race opens registration April 1, 2027, the exact day this new site is built to launch.
Audit, interviews, sitemap rebuild, UX strategy.
Style guide, annual-art template system, key mockups.
Platform build, C.A.L.F. hub, accessibility pass.
Migration, QA, staging review, race-day support.
All three options deliver the same design, architecture, and C.A.L.F./year-round improvements; the difference is technology, cost, and timeline. Recommendation below.
Matches the current platform exactly: lowest risk, nothing new for the committee to learn, fastest path to launch.
$18K–$25K No timeline change $35–$90/moA modern visual builder with strong performance and a simpler editing experience than Elementor, with a short learning curve.
$16K–$22K +0–1 week $20–$40/moMost flexible and future-proof: fastest performance, cleanest content/design separation, but a meaningfully bigger lift.
$34K–$48K +4–6 weeks $100–$250+/moFramer's lower build cost reflects less hands-on dev time: its builder handles responsive layout, performance, and hosting natively, cutting the plugin setup and QA overhead an Elementor build requires. The tradeoff is a short learning curve versus a tool the committee already knows.
Ten years inside Cowtown's brand, committee, and operations.
Already engaged in this year's branding and engagement strategy.
One point of contact, with committee-friendly documentation at handoff.
A scope built for Cowtown's real complexity, not a generic template.
I'm happy to begin with a short discovery conversation and to request WordPress admin access to complete a full audit of the current 30 pages; from there, we can confirm a start date and lock the Phase 1 schedule so April 1, 2027 stays comfortably in reach.